Animation Outsourcing
Monday, September 14th, 2009I recently blogged that those who care about keeping entertainment jobs in Los Angeles should vote for Paul Krekorian in the Council District 2 election coming on September 22. I think Krekorian and others in Hollywood are more concerned about live action productions, but animation has been hit by a related problem that has been around for at least two decades: outsourcing. Friend of Podeloy Productions, Marlene Sharp, wrote a pretty good article/interview for examiner.com about outsourcing animated productions to India. Half of the article is about the concept of outsourcing and the big studios who practice it. The second half was a short interview with Gaurav Jain, a producer at an animation studio in Mumbai.
Jain says optimistically, “Outsourcing strengthens the industry by allowing it to grow at a greater rate. The western artists should never forget that they have always been the primary content creators, and that position is not threatened by outsourcing, but strengthened by it.” I agree with him, but outsourcing is a double-edged sward and Jain is only describing one of the two edges. While outsourcing allows the animation industry to create more content faster, it also makes jobs that were once done by western artists to be done on the cheap in India and other countries where wages and working conditions are of a lower quality.
While I don’t see the outsourcing business model to be reversed any time soon (its way too profitable), I’m glad to read Jain say:
“In 5 years I see the animation industry creating content for the indigenous market with less reliance on outsourcing. … In 10 years I see Indian studios as stakeholders in international productions, offering creating insight and co-owning prestige productions. I see online and web content becoming more important with greater broadband penetration, and I see licensing and merchandise becoming a major revenue source.”
I’m all for the growth of the indigenous Indian animation market and I’m even in favor of international cooperation. Slumdog Millionaire was the result of such cooperation between western and eastern filmmakers. I just wish American studios would keep as many jobs in the U.S. (and especially Hollywood) as possible.